| Range |
ensures a range of 140 000 households which covers around 750 000 customers |
| Flexibility |
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possibility of choosing a geographic area of one town, city or more then one county
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| Control |
possibility of surveying a chosen area by methods of random sampling on delivery quality |
| Observability |
Reports about fulfilling delivery of unaddressed mail for every "mailing" |
| Price |
Favorable prices in comparison to other media |
| Simplicity |
the process of service fulfillment from idea to implementation is very simple and brief |
| Feedback |
possibility of combining with services of IBRS mail item with paid reply for executing surveys, researches and collecting data bases |
| Comprehensiveness |
possibility of creating promotional messages with extensive information |
| Durability |
promotion is not of "momentarily" nature, yet can be stored and read after wards |
