| Frequency | Around 17 000 customers daily enter the post in order to run their errands (pay their bills, send mail items, make telephone calls, etc.). |
| Availability | Post offices have long working hours, are lightened during the night thereby your advertisement is constantly visible. |
| Range | Your advertisement can be looked at and read peacefully while customers wait in line (average waiting period is ten minutes). The longer the customer's attention is on your advertisement most possibly it will be remembered longer. |
| Attractiveness | It is located in a place where people make purchasing decisions. |
| Image | The Post has an image as a serious and steady institution and people have trust in it. |
| Security | Advertising panels have an anti-reflective glass on it, are located in closed areas and there are no possibilities of damaging and wreckage. |
| Cost effectiveness | They are of low cost and economical, with discounts for regular clients. |
| Simplicity | You send your posters/placards to the Post and choose your desired locations- the rest is up to us. |
| Coverage | Advertising capability in 33 cities in Bosnia and Herzegovina. |
