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Direct mailing is a service which deals with mail items that consist of solely advertising and marketing or promotional materials ( flayers, catalogs, brochures, advertisement samples, promotional newspapers, magazines, promotional CDs and similar) which contain a similar message, except for names, addresses, identification labels of the recipient and other alterations that do not change the content of the message, and which are sent to at least 30 addresses that the sender has specified on the mail items and their covers.