The service of receiving a mail item for which postage is paid for in arrival is called “INTERNATIONAL BUSINESS REPLY SERVICE/CORRESPONDENCE COMMERCIAL RESPONSE INTERNATIONAL).
With this service the customer receives precious information in written form and does not need to put postage stamps on the return postcards or envelopes, which represents saving money.
The customers are companies and institutions that want answers from their clients or customers, that is, receive feedback (most commonly those are surveys/questionnaires, information for data bases, prize winning games and similar). Customers that use this IBRS service (paid response) wish to free the recipient of paying postage and facilitate the procedure of sending feedback information.
Researches have shown that a very small number of people wish to, on their own expense, give information about themselves therefore answers of the surveyed people must be free of charge. The service of paid response provides exactly that.
The IBRS – Correspondence Commercial Response International service is necessary in fulfilling the needs of business partners that send out already stamped mail items. This service encourages business partners to accomplish their marketing campaigns, surveys and similar with the help of the post office. Also enables organizations, that deal with market researches, to receive back the filled out questionnaires, that buyers renew their subscriptions with book and magazine publishers, commercial organizations (companies) receive orders for goods and similar.
